Hello, I’m
Karena Dawn

Co-founder, Tone It Up and Best-selling Author
Karena Dawn is an entrepreneur, trainer, best-selling author, and co-founder of Tone It Up, the leading fitness and lifestyle community for women. Her lifelong passion for fitness, mindfulness, and spiritual empowerment have made her a leader in the wellness space. Born and raised in Indiana, and currently lives in Austin, Texas by way of California. Dawn began cultivating her spiritual practice from a young age. Meditation and movement transformed her life and helped her overcome a dark period of depression and substance abuse. As the co-founder of Tone It Up, Dawn empowers women around the world. Through workouts, nutrition products, and community connection, Tone It Up helps women live their healthiest and happiest lives. Most recently, Dawn created Toned Body, Toned Mind, a holistic program in the Tone It Up App that combines yoga, meditation, and self-care practices and includes many teachings she learned while studying meditation at The Chopra Center. She is co-author of the New York Times bestselling book Tone It Up: 28 Days To Fit, Fier​ce, and Fabulous and Balanced and Beautiful: 5-Day Reset For Your Body, Mind, and Spirit. Her upcoming memoir is being released in Spring 2022.

Dawn has been featured in Forbes for creating a “fitness empire” and on the Create & Cultivate 100 List honoring women who are masters in their field. She has also headlined the POPSUGAR Play/Ground Festival and has been a keynote speaker at the PoWer Up Women’s Conference.

As a passionate advocate for mental wellness, Dawn is proud to serve on the Board of Advisors for NAMI (National Alliance on Mental Illness) and is the Founder of the podcast and mental health non-profit The Big Silence. Through all her work, Dawn is dedicated to helping others feel confident, empowered, and fulfilled.